About Us

A Fresh Start

Our Story

Leaders of a food revolution


Keith Cox and Matthew Blair are more than just founders of World Wrapps- they are revolutionizers of the fast-casual dining industry.

27 years ago, they started the nation-wide wrapped food craze with the original World Wrapps chain, bringing high-end fast-casual to the Bay Area before the term even existed.

Along with a few other friends, they were the first to deconstruct traditional “quick service” expectations and infuse elements of global dining. Since then, World Wrapps has been known for their gourmet burrito-sandwich fusion, combining the flavors of the world’s greatest cuisines into a delicious and portable meal.

Now, Cox and Blair are bringing their brand into the new millennium and appealing to the varied appetites of the next generation with their commitment to using only top-of-the-line ingredients.

Choose from a variety of freshly pressed flatbreads, nori wraps, or wholesome bowls, all stuffed with credible fusion cuisine and hand-delivered for a fresh and elevated fast-casual craveable experience one can only get at World Wrapps.

 At World Wrapps, Cox and Blair feel a sense of responsibility in maintaining the integrity of the wrapp, ensuring that every meal is of the highest 5-star service and quality.

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Team Members & Growing
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Our values


We believe that a diverse and welcoming environment is key to building a strong, successful team. We are committed to equal opportunities and do not discriminate. Our commitment to inclusivity extends to our guests as well, and we welcome and serve people of all backgrounds with respect and kindness.


At World Wrapps, we are committed to protecting the environment as part of our core values. We recycle, avoid plastic, and compost to minimize our waste and reduce our environmental impact. We also carefully source sustainably grown ingredients.

Innovation not imitation

Innovation is at the heart of everything we do. As forward-looking leaders and disruptors in the restaurant industry, we have a long history of pushing the boundaries. We invented the Wrapp concept. We developed the very first Spinach and Tomato tortillas. We were the first with a burrito-sized sushi and rice paper Wrapp. We are the go to choice for guests looking for something truly special.

Exceed Guest Expectations

We don't just aim to provide a good experience - we strive for excellence. Our dedicated team is committed to providing a full-service dining experience that exceeds expectations and rivals that of casual dining.

women client and meal

Universal Menu

Our extensive menu has something for everyone, at a great value. From vegan and gluten-free options to wrapps and bowls that please even the pickiest eaters, we've got you covered. All ages and dietary needs welcome.

Exceptional Food Quality & Freshness

We have unbeatable quality and freshness, it's what keeps our guests coming back for more. From sauces made from scratch daily to flatbread pressed to order and house-made beverages, we go the extra mile to ensure our dishes are crave-worthy. We only use high quality ingredients, including organic tofu, sushi grade salmon, and hormone/antibiotic-free, vegetarian-fed beef.

Building Community Relationships

Join us in giving back to our community! We are proud to support local schools and medical facilities with fundraisers and catering and have given away thousands of meals to those in need. We also provide reliable catering options to offices in the area. Come dine with us and be a part of our commitment to making a difference in our community.

Community Involvement

At World Wrapps, giving back to our local communities, schools, front line workers, and others in need is how we do our part. It is in our mission and our hearts to support these groups in any way we can. Here are some of the groups we have supported over the years:

  • Kaiser Hospital
  • Bing Nursery School
  • Marin Pediatric
  • Twin Creek Elementary
  • Castilleja School
  • VA Hospital
  • Bright Horizon San Rafael
  • Corte Madera Fire Department
  • California Pacific Medical Center
  • Bridge the Gap
  • Horizon School Mill Valley
  • San Francisco Fire Department
  • Saint Anselmo School
  • Mount Tamalpais School
  • Stanford Hospital
  • The Hilarita Community
  • San Francisco General Hospital
  • Sutter Palo Alto Medical
  • Foundation Care Center
  • St. Helena Fire Department
  • Canal Alliance
  • San Ramon Valley
  • California Sheriff Department
  • San Ramon Acquacats
  • Emergency Vet Group
  • Marin General Hospital
  • Play Marin
  • Redwood High School
  • Stanford Family Medicine