We’re Cooking Up Something New

Keith Cox and Matt Blair, two of the four original owners that started the Wrapp craze in San Francisco in 1995, have taken back the brand and are innovating yet again.

Both residents of Marin County, they selected the Corte Madera Town Center as the launch location of World Wrapps 2.0. The new menu introduces new ethnic wrappers and craveable flavor combinations including Nori Wrapps and Summer Wrapps. The Global Beverages include Mango Lassi and Vietnamese Iced Coffee. 

press shout outs

Marin IJ Newspaper Article 
QSR Magazine Article
Noise 13 The Evolution of a Brand: Case Study 


Creating a sustainable community is important to us and the best way to do this is by investing in our youth. World Wrapps is committed to giving back to local non-profits and youth programs including Bridge the Gap in Marin City.    


As the original wrap innovators we feel a sense of responsibility to maintain the integrity of the food we serve. With flavors at the forefront of our recipes, sourcing quality ingredients is integral to achieving food that is both healthful and delicious. 

By taking time for ourselves and discovering the flavor of life, we are empowered to inspire and share global flavors with our guests. We serve our community by making connections to the larger food landscape of the world. We foster a spirit of innovation in the kitchen that inspires worldly, sometimes unexpected combinations.

Our guests get to explore new flavors each time they visit, or delight in old favorites that transport them to another destination. 

World Wrapps. Destination Flavor.